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Exam Name: IBM Unica Campaign V8.5
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Exam Name: Assessment: IBM WebSphere Portal 7.0 Deployment & Administration Update
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NO.1 Within a flowchart a user wants to switch audiences from the Household level to the Customer level. In
order to do this, a table containing both columns is necessary. This can be accomplished by mapping a
table:
A. into the catalog twice, once at the Household level and once at the Customer Level.
B. into the catalog and select the Household column and the Customer column when selecting the
audience level.
C. in as a base table at the Household level and then map the same table in as a dimension table joined
to the base table on the Customercolumn.
D. in at the Household level as a table is normally mapped and then use the "Specify Additional
Audiences" screen to select the Customer columnwithin the table.
Answer: D
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NO.2 A user is mapping a flat file into Unica Campaign. The user needs to ensure that the file ends with a:
A. tab.
B. comma.
C. closing bracket.
D. carriage return, line feed.
Answer: D
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NO.3 In Unica Campaign, how are the Scheduler and Schedule process used?
A. The Schedule process is used to configure the Campaign Scheduler. This enables the use of the
Schedule process in a flowchart.
B. The Scheduler is an administration tool used to configure schedules. Use the Schedule process to
select the schedule to use as part of theflowchart.
C. The Scheduler is a Marketing Platform function that defines Schedule process attributes. The
Schedule process is used to initiate a process,series of processes, or an entire flowchart.
D. The Scheduler starts a flowchart even if it is not running, while the Schedule process in a flowchart
works only if the flowchart is running. TheScheduler should not be used to schedule a flowchart that uses
the Schedule process.
Answer: D
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NO.4 Which of the following is NOT true about how a user variable can be used in Unica Campaign?
A. A user variable can be used in a custom macro.
B. A user variable can be used in an outbound trigger.
C. A user variable can be used within a SQL statement.
D. A user variable can be defined in one flowchart and then referenced in another flowchart.
Answer: D
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NO.5 In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process
box. There is a requirement to segment and organize customers based on their income, which would
typically have the values "HIGH" for customers whose income is greater than 100000 and "LOW" for
customers whose income is less than or equal to 100000. This value needs to be output with the final
target list.
Ideally which step should be executed to get the task done?
A. Alter the table to add a new column with the required logic.
B. Create a Persistent Derived field with the logic : IF(Customer_Demographic_Info.Income >
100000,'HIGH','LOW').
C. Create a Strategic Segment with the logic : IF(Customer_Demographic_Info.Income >
100000,'HIGH','LOW').
D. Create a User Variable HIGH and LOW with the logic: IF(Customer_Demographic_Info.Income >
100000,'HIGH','LOW').
Answer: B
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NO.6 A table Customer_master contains 1000 customer_ids. A select box was created and all the
customer_ids from the table were selected. However, when the select box was run, the output cell
contained only a fraction of the total customers. When a test query was performed in the above
mentioned select box, all 1000 customers were selected. What could be cause of this issue?
A. Global suppression.
B. The Select process was not configured properly.
C. The table mapping of Customer_master are out-of-date.
D. Incorrect audience level has been chosen for the Customer_master table.
Answer: A
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NO.7 A user has added a new Unica Campaign Attribute and would like to make that attribute available to the
Cognos reports. To do this, the user needs to:
A. use the Reports SQL generator to update the existing reporting views.
B. use the Reports SQL generator to create new views which include the new attribute.
C. do nothing, once the new column is added the reports model is automatically updated.
D. use the Cognos application administrator to create a new data framework which includes the new
attribute.
Answer: B
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NO.8 A user needs to output data from a Unica Campaign flowchart and does not need to utilize the data
within the flowchart. This can be done by creating and outputting the data to a:
A. fact table.
B. general table.
C. dimension table.
D. base record table.
Answer: B
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